TikTok Shop英国站全面开放订阅功能：最高20%折扣锁定复购
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<div class="ce-paragraph cdx-block ce-paragraph--left">TikTok Shop英国站正式向所有卖家开放“Product Subscriptions（产品订阅）”功能，支持卖家设置5%、10%、15%或20%的周期性复购折扣，旨在通过优惠机制提升用户黏性与订单稳定性，尤其适合美容、食品饮料、健康、家居用品、个护及宠物等高复购品类。平台特别提示定价策略需谨慎：若上调折扣，新老订阅用户将统一适用新优惠；但若下调折扣，仅对新用户生效，老用户仍锁定原有更高折扣，这意味着早期激进定价可能长期挤压利润。此外，虽然平台会通过首单额外激励提升转化，但卖家需警惕仅冲折扣而来的“薅羊毛”用户，建议聚焦真正有长期复购需求的客群，避免高折扣导致营销成本失控。</div>
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