TikTok发布系列AI广告解决方案，覆盖创意生成、投放与电商营销
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<div class="ce-paragraph cdx-block ce-paragraph--left">近日在第六届TikTok World产品峰会上，TikTok发布了一系列新的AI广告解决方案，进一步加强平台在广告自动化、内容生成、电商营销以及搜索转化等领域的布局，新工具结合人工智能模型、创作者生态和搜索流量，可帮助广告主提升创意效率、扩大品牌曝光并优化转化效果；具体来看，品牌曝光方面推出整合TopView和TopFeed的TopReach及支持连续叙事的TopReach Creative Sequencing，自然传播方面推出可大规模生成创作者视频的Branded Buzz，搜索方面推出搜索结果顶部的Search Hubs品牌专属页面；AI创意生成方面将字节跳动Dreamina Seedance 2.0接入Symphony套件并发布可指定图片商品的Reference to Video，投放运营方面升级Smart+新增Auto Selection、上线Asset Manager与AI Summary，针对TikTok Shop商家扩大GMV Max范围以纳入多类成本计算真实ROI，同时升级Market Scope新增多类分析模块，开发者生态方面推出MCP Server接口与Ads Skills工具集；此外美国市场还推出Creator AI Search、TikTok Mini Series & Games、TikTok GO及对应广告产品，覆盖旅游、娱乐、游戏等行业场景。</div>
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